×
☰
Partnerships for Impact

Social Media Campaign for Public Health Communication During Covid-19

SDG

SECTOR

SERVICES

  • Graphics
  • Photos & Videos
  • Social Media Storytelling

TARGET AUDIENCE

  • Public

PLATFORM

  • Instagram
An illustration with circles over the head of a silhouette of a man, denoting the coronavirus and pandemic anxiety. Representative of Newsworthy.Studio's social media campaign for Partnerships for Impact combatting pandemic misinformation.

Partnerships for Impact (P4i) commissioned Newsworthy.Studio at the height of the Covid-19 pandemic to run a social media campaign combating misinformation, disinformation and information overload.

The Challenge

Too much technical information, bad communication & fake news triggering pandemic anxiety

The Outcome

Bilingual social media campaign with science-based answers to public health FAQs

An image highlighting COVID-19 FAQs - with the heading
An image highlighting COVID-19 FAQs - with the heading

Covid-19: A Public Health Communication Crisis

After collating FAQs, rumours and topics triggering pandemic anxiety, we collaborated with public health experts for noise-free public health communication. We distilled scientifically accurate, data-based answers and context—before packaging them in accessible and engaging social media content pieces in English and Hindi for a wide reach.

Explore our Work

A women in a pink saree and a flowers in her black hair. She is looking at road in the background with her back facing the camera, used as a representative image for a series on gender-based violence

PARI

Shifting the narrative around sexual and gender-based violence

Reportage.

Six key scenes snippets from the documentary surround a map of Bihar on a purple textured background, with the title 'A Midwife’s Confession' and BBC logo in the bottom right.

BBC World Service

Reckoning with the Reality of Female Infanticide in India

Impact Films & Documentaries.

Image from the cover page of Population Foundation of India's 2023-24 report showing a group of students in a classroom, raising hands.

Population Foundation of India

Promoting informed discourse on changing population dynamics

Annual, ESG & Research Reports.