Partnerships for Impact

Social Media Campaign for Public Health Communication During Covid-19




  • Graphics
  • Social Media Content


  • Public


  • Instagram
An illustration with circles over the head of a silhouette of a man, denoting the coronavirus and pandemic anxiety. Representative of Newsworthy.Studio's social media campaign for Partnerships for Impact combatting pandemic misinformation.

Partnerships for Impact (P4i) commissioned Newsworthy.Studio at the height of the Covid-19 pandemic to run a social media campaign combating misinformation, disinformation and information overload.

The Challenge

Too much technical information, bad communication & fake news triggering pandemic anxiety

The Outcome

Bilingual social media campaign with science-based answers to public health FAQs

Covid-19: A Public Health Communication Crisis

After collating FAQs, rumours and topics triggering pandemic anxiety, we collaborated with public health experts for noise-free public health communication. We distilled scientifically accurate, data-based answers and context—before packaging them in accessible and engaging social media content pieces in English and Hindi for a wide reach.

Explore our Work

A drone shot from one of Newsworthy.Studio's documentary films for World Bank on India's rural roads scheme.

The World Bank

Putting a human face on policy & data

Interviews & Panels. Storytelling & Reportage. Videos & Documentaries.

Closeup of an old woman smoking—taken from the Gender Curriculum & Media Fellowship designed by Newsworthy.Studio for Global Health Strategies.

Global Health Strategies

Reimagining how we talk about gender

Curricula & Pedagogy Design. Fellowship Design.

A graphic with a red background, and with elements of a QR code, silhouettes of workers, a city skyline, outline of trees and a mic in the centre. Part of Newsworthy.Studio trainings design for Oxfam India on business responsibility.

Oxfam India

A digital module on business responsibility

Training Design & Implementation. Videos & Documentaries. Websites & Microsites.