FAQs about Newsworthy.Studio

Important work deserves attention, clear storytelling and making sure it moves the audience it is meant for to some action. We understand the word news can make one feel this is about chasing headlines. It is about recognising what matters, finding the story inside the work, and telling it in a way that makes an impact. Our roots in journalism help us see the signal in the noise and turn it into clear, human storytelling. We make it newsworthy for you and your audience.

We are a social impact storytelling consultancy. Simply put, we work with people and organisations doing vital work in the world and help them figure out what to say, how to say it, and how to make sure the people who need to hear it actually do. That can mean different things for different people. You can explore our services.

Foundations, for-profits, non-profits, multilaterals, social enterprises, governments, brands, individuals, organisations working towards social and behavioural change in India and across the world. We don’t work with political parties.

For us, social impact is work that tries to improve how people live and flourish. This includes storytelling across health, climate, media literacy, technology, and human experiences. Let us give you a few examples: A climate change IP told through coffee, pulses, grains, millets. A media literacy campaign through things the media says. A social experiment on technology, loneliness and food called Table for One. A series of short films on what a rural road network changed for a small business, a school-going girl with a bicycle, a tea shop owner and an inspector at a police station. All of this is social impact for us.

We are rooted in India and the Global South. We work with organisations based across the world.

We are a good fit if you care about clarity, good writing, filming, elegance, and thoughtful storytelling. We are a good fit if you want bespoke work, made for you. Some of our best work has been with people and organisations who want output but also perspective, care and a story built with purpose.

We are not the right fit if you only want filler content or just a production vendor. We work best as partners, collaborators, and co-creators with room to ideate, refine and strengthen the brief. If your requirement is a traditional public relations mandate, we may not be the ideal fit. Our work is bespoke, made newsworthy for you.

Yes. This is often how clients come to us and where we do our best work. We look at complex text, data, narratives, and footage and find the clear human, strategic, editorial and storytelling spine. Then it can become a campaign, a report, a film, a series, a message framework, a website refresh, or a content IP—depending on other factors.

Some of the best work takes shape in this in-between period. Many conversations in this period turned into strong projects months later. If you are thinking about a refresh, have a project on the horizon, keep running into the same communication problem every few months, or are sitting with the beginnings of an idea, get in touch.

We love the field and field work. It is not a backdrop for us. We approach the field with care, sensitivity,  curiosity. We pay attention to how language, power, gender, caste, class and geography shape what people say, or don't, and how stories should be told. Fields and on factory floors are not alien spaces to us, but we also understand how to move through them with care, patience and respect. With Newsworthy.Studio , you will never have to worry about missing the nuance or flattening the reality of what is in front of us.

We handle sensitive briefs, situations and work for C-suite. That can mean quiet research, off-record conversations, limited-circulation drafts, phased rollouts, or advising on what not to say yet. We take discretion seriously.

At Newsworthy, we think about the audience early, not at the end. We look at who needs to read, watch, share, support, or act, and then build the format and distribution around that. Then we identify the specific platforms, media, community hubs, creators and spaces where your audience spends their time. Newsworthy also has its own loyal, engaged audience. Where there is a genuine fit, and the work aligns, that ecosystem can become part of the conversation too, across Instagram, LinkedIn, Substack and Youtube.

More often, clients come to us with some existing material or the beginning of an idea or an older iteration of work that no longer feels right. We are comfortable stepping into that.

We can audit what exists, see what is useful, identify what is missing, and shape it into something clearer, stronger and more alive. If something needs to be built from scratch, we do that.

It varies. Some clients work with us on annual retainers, some on high-intensity three-month sprints, some through multi-year strategic partnerships, and some come back to us year after year for specific work. We are here for the sprint or the marathon, depending on what you need.

One-off works when the ask is clear. A longer partnership works when the challenge is bigger: repositioning, sustained visibility, multiple audiences, or a full-stack communication shift.

Both models work. We can act as your full-service agency or plug into your existing communication, advocacy, marketing or leadership team to address the gaps you have. We are agile, hybrid and used to working with internal teams, consultants, designers and funders without complicating workflows.

We scope based on what the work actually needs. Some projects are tight and well-defined. Others need more rounds, and more room to shape things as we go. Once we understand the brief, we recommend the cleanest and most useful way to do it. We are clear about scope from the start, we tend to overdeliver. 

We are professionals, and we price our work with care. At the same time, we are mindful of value and committed to making sure what you are paying for is thoughtful, solid and worth it.

As early as you can. Ideally four to eight weeks before a launch, not a week before it. That gives us time for the right strategy, research, editorial thinking, design and iteration.

We are a full-stack storytelling studio, which means we work across research, strategy, writing, design, creative direction, content creation and audience engagement. Some clients come to us for one part of that journey. Others need the whole thing. Either way, we make sure the thinking and the making speak to each other.

Think of us as your mini newsroom with strong writers, illustrators, people who know SEO, and others who will get you the right shot or find the perfect narrative that your work needs. Explore our services.

We have proven expertise and strong examples of websites, reports, microsites and other digital products. We have developed, designed, written content, done the creatives, and made sure the full UI/UX experience is nimble, inclusive and designed for multiple devices.

Yes. We do storytelling coaching, media and message training, and support for leaders, emerging leaders who need to communicate more clearly and confidently online and offline. We have a tailored approach to doing this based on individuals, their personalities and their own back story.

Communication needs more than placement. It needs a point of view, a strong story, the right format, and a clear sense of where that story should live. The media is not a singular thing anymore. It is not just newspapers, television and a press release. It is your own channels, other people's platforms, collaborations, communities, newsletters, podcasts, creators, conversations and everything in between.

When you work with Newsworthy, you are not choosing between storytelling and reach. You get both. We help shape the story, decide the best format for it, and think through how it should travel.

If the subject is a good fit, Anubha can collaborate in her personal capacity. That brings editorial instinct, gravitas and exposure. We care about visibility and reach. They are very much a part of our deliverables. We think you get a bang for your buck when the story is strong, the format is right, and the work reaches the people who matter.

It usually begins with a conversation. We talk about what we are solving for, what you have tried before, what success would look like, where your communication assets lie, how your team works, and how you'd like to give feedback and review work.

We take about five days to set the systems up and running, make sure both sides have all the access and assets needed. Then the work rolls.

We research, write, shape, shoot, build and share. We communicate efficiently, without overdoing it or going silent. You will always know what is moving, what is needed, and where things stand.

Depending on the brief, Anubha can come in for moderation, interviewing, editorial strategy, workshops, coaching, or public-facing conversations. Some briefs are Anubha-led, some are studio-led. Some are both.

The best way is to join the newsletter. Newsworthy.Studio and Anubha are both active on LinkedIn. Something there may spark an idea. Alternately, just write to us with what's troubling you. We'd be happy to find a solution.