Documenting the transformative impact of the World Bank-supported Pradhan Mantri Gram Sadak Yojana (PMGSY, India’s flagship rural roads scheme)—Newsworthy.Studio worked on nine observational documentary films across Rajasthan, Meghalaya and Jharkhand to showcase the tangible impact of the construction and upgradation of all-weather roads on lives and livelihoods of people.
Humanise the impact of building rural connectivity
Issue-centric documentary films showcasing first-person narratives and data
These documentary films employ a blend of journalistic and filmmaking techniques to depict the transformations brought about by enhanced road connectivity. They highlight the positive effects on school education, particularly for girls, tourism, small entrepreneurship, healthcare accessibility and administration. Through a careful stitching of data-driven insights and first-person narratives, these documentary films serve as long shelf-life communication tools. They effectively convey the real and immense impact of schemes like PMGSY.
Promoting informed discourse on changing population dynamics
Centring adolescents & youth in family planning discourse
Quick answers on whether we are a good fit, how we approach storytelling, our process and the full stack services we offer. Also, why we are different from a traditional PR agency.
We are a good fit if you care about substance, clarity, good writing, elegance, and thoughtful storytelling. If you want work made just for you, we will work well together. We do our best work with people who want output but also perspective, care and a story built with purpose.
For us, social impact is any work trying to improve how people live and flourish. This includes storytelling across health, climate, media literacy, technology, and lived human experiences in diverse formats like films, campaigns, and narratives.
A climate change IP told through coffee, pulses, grains, millets. A media literacy campaign through things the media says. Or a social experiment on technology, loneliness and food called Table for One. A series of short films on what a rural road network changed for a small business, a school-going girl with a bicycle, a tea shop owner and an inspector at a police station.
All of this is social impact for us.
Important work deserves attention. Newsworthy for us is not about chasing headlines. It is about recognising what matters, finding the story inside the work, and telling it in a way that moves the right people. Our journalism roots help us see the signal in the noise and turn it into clear, human storytelling that can travel.
We are a social impact storytelling consultancy. Now, scratch that. We work with people and organisations doing vital work in the world and help them figure out what to say, how to say it, when to say it, and how to make sure the people who need to hear it actually do. That can mean different things for different people.
