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Partnerships 4 Impact

Social Media Campaign for Public Health Communication During Covid-19

SDG

SECTOR

SERVICES

  • Editorial & Storytelling
  • Social Media & Community Engagement

TARGET AUDIENCE

  • Public

PLATFORM

  • Instagram
An illustration with circles over the head of a silhouette of a man, denoting the coronavirus and pandemic anxiety. Representative of Newsworthy.Studio's social media campaign for Partnerships for Impact combatting pandemic misinformation.

Partnerships for Impact (P4i) commissioned Newsworthy.Studio to run a social media campaign combating misinformation, disinformation and information overload during Covid-19 pandemic.

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The Aim

Too much technical information, bad communication & fake news triggering pandemic anxiety

The Outcome

Bilingual social media campaign with science-based answers to public health FAQs

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An image highlighting COVID-19 FAQs - with the heading
An image highlighting COVID-19 FAQs - with the heading

Covid-19: A Public Health Communication Crisis

After collating FAQs, rumours and topics triggering pandemic anxiety, we collaborated with public health experts for noise-free public health communication. We distilled scientifically accurate, data-based answers and context—before packaging them in accessible and engaging social media content pieces in English and Hindi for a wide reach.

Explore our Work

Image from the cover page of Population Foundation of India's 2023-24 report showing a group of students in a classroom, raising hands.

Population Foundation of India

Promoting informed discourse on changing population dynamics

Editorial & Storytelling. ESG & Annual Reports, Publications. Visual Identity & Creative Design.

A digital collage to depict south-south cooperation on the world stage. Over a world map, cutouts of a solar panel, a bottle of medicines, and an agricultural tractor are overlaid, along with flags of Indonesia, Brazil, South Africa and the G20 Logo for India's Presidency

Global Health Strategies

Envisioning an empowered Global South

ESG & Annual Reports, Publications.

A group photo of women, and young and adolescent girls, with overlaid icons depicting collaboration, report, thought leadership

Population Foundation of India

Centring adolescents & youth in family planning discourse

Editorial & Storytelling. ESG & Annual Reports, Publications. Visual Identity & Creative Design.