Partnerships for Impact (P4i) commissioned Newsworthy.Studio at the height of the Covid-19 pandemic to run a social media campaign combating misinformation, disinformation and information overload.
Too much technical information, bad communication & fake news triggering pandemic anxiety
Bilingual social media campaign with science-based answers to public health FAQs
After collating FAQs, rumours and topics triggering pandemic anxiety, we collaborated with public health experts for noise-free public health communication. We distilled scientifically accurate, data-based answers and context—before packaging them in accessible and engaging social media content pieces in English and Hindi for a wide reach.
Putting a human face on policy & data
Reimagining how we talk about gender
A digital module on business responsibility