Ipas Development Foundation

Social Media Campaign for World Population Day 2023



  • Campaign Strategy
  • Design Strategy
  • Graphics
  • Social Media Content
  • Videos


  • Government Stakeholders
  • Donors
  • Civil Society Organisations
  • Non-Profits


  • Social Media
Cutout of a mother holding a child—an image used in Newsworthy.Studio's social media campaign for Ipas Development Foundation on the occasion of World Population Day.

For Ipas Development Foundation (IDF), we conceptualised and executed a three-week campaign, #BeyondNumbers for World Population Day 2023. The aim of this social media campaign was to highlight how family planning is more than just a tool for population control.

The Challenge

Leverage World Population Day to showcase IDF’s body of work in the SRHR space

The Outcome

A stakeholder-facing social media campaign on how the World Population Day discourse extends #BeyondNumbers

Marking World Population Day 2023

Through stakeholder quotes, graphics, photos and videos, we highlighted the full arc of IDF’s work in the sexual and reproductive health & rights space across the health ecosystem—to showcase how the organisation consistently situates the population narrative within a gender, rights and access framework.

Explore our Work

A drone shot from one of Newsworthy.Studio's documentary films for World Bank on India's rural roads scheme.

The World Bank

Putting a human face on policy & data

Interviews & Panels. Storytelling & Reportage. Videos & Documentaries.

Closeup of an old woman smoking—taken from the Gender Curriculum & Media Fellowship designed by Newsworthy.Studio for Global Health Strategies.

Global Health Strategies

Reimagining how we talk about gender

Curricula & Pedagogy Design. Fellowship Design.

A graphic with a red background, and with elements of a QR code, silhouettes of workers, a city skyline, outline of trees and a mic in the centre. Part of Newsworthy.Studio trainings design for Oxfam India on business responsibility.

Oxfam India

A digital module on business responsibility

Training Design & Implementation. Videos & Documentaries. Websites & Microsites.