For Ipas Development Foundation (IDF), we conceptualised and executed a three-week campaign, #BeyondNumbers for World Population Day 2023. The aim of this social media campaign was to highlight how family planning is more than just a tool for population control.
Leverage World Population Day to showcase IDF’s body of work in the SRHR space
A stakeholder-facing social media campaign on how the World Population Day discourse extends #BeyondNumbers
Through stakeholder quotes, graphics, photos and videos, we highlighted the full arc of IDF’s work in the sexual and reproductive health & rights space across the health ecosystem—to showcase how the organisation consistently situates the population narrative within a gender, rights and access framework.
🌎Unlocking the full potential of women and girls galvanizes society's leadership, ideas, innovation & creativity. We are committed to nurturing their aspirations for their lives and families. #WorldPopulationDay2023 #BeyondNumbers #EmpoweringLivesWithIDF pic.twitter.com/Da4299UQoX
— Ipas Development Foundation (@IDFtweetz) July 15, 2023
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