For Ipas Development Foundation (IDF), we conceptualised and executed a three-week campaign, #BeyondNumbers for World Population Day 2023. The aim of this social media campaign was to highlight how family planning is more than just a tool for population control.
Leverage World Population Day to showcase IDF’s body of work in the SRHR space
A stakeholder-facing social media campaign on how the World Population Day discourse extends #BeyondNumbers
Through stakeholder quotes, graphics, photos and videos, we highlighted the full arc of IDF’s work in the sexual and reproductive health & rights space across the health ecosystem—to showcase how the organisation consistently situates the population narrative within a gender, rights and access framework.
Promoting informed discourse on changing population dynamics
Centring adolescents & youth in family planning discourse
Quick answers on whether we are a good fit, how we approach storytelling, our process and the full stack services we offer. Also, why we are different from a traditional PR agency.
We are a good fit if you care about substance, clarity, good writing, elegance, and thoughtful storytelling. If you want work made just for you, we will work well together. We do our best work with people who want output but also perspective, care and a story built with purpose.
For us, social impact is any work trying to improve how people live and flourish. This includes storytelling across health, climate, media literacy, technology, and lived human experiences in diverse formats like films, campaigns, and narratives.
A climate change IP told through coffee, pulses, grains, millets. A media literacy campaign through things the media says. Or a social experiment on technology, loneliness and food called Table for One. A series of short films on what a rural road network changed for a small business, a school-going girl with a bicycle, a tea shop owner and an inspector at a police station.
All of this is social impact for us.
Important work deserves attention. Newsworthy for us is not about chasing headlines. It is about recognising what matters, finding the story inside the work, and telling it in a way that moves the right people. Our journalism roots help us see the signal in the noise and turn it into clear, human storytelling that can travel.
We are a social impact storytelling consultancy. Now, scratch that. We work with people and organisations doing vital work in the world and help them figure out what to say, how to say it, when to say it, and how to make sure the people who need to hear it actually do. That can mean different things for different people.
