Ipas Development Foundation

Social Media Campaign for World Population Day 2023

SDG

SECTOR

SERVICES

Campaign
Graphics
Impact Documentation
Videos
Social Media Storytelling
Visual Identity Design

TARGET AUDIENCE

Government Stakeholders
Donors
Civil Society Organisations
Non-Profits

PLATFORM

Social Media

For Ipas Development Foundation (IDF), we conceptualised and executed a three-week campaign, #BeyondNumbers for World Population Day 2023. The aim of this social media campaign was to highlight how family planning is more than just a tool for population control.

The Challenge

Leverage World Population Day to showcase IDF’s body of work in the SRHR space

The Outcome

A stakeholder-facing social media campaign on how the World Population Day discourse extends #BeyondNumbers

Marking World Population Day 2023

Through stakeholder quotes, graphics, photos and videos, we highlighted the full arc of IDF’s work in the sexual and reproductive health & rights space across the health ecosystem—to showcase how the organisation consistently situates the population narrative within a gender, rights and access framework.