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Ipas Development Foundation

Social Media Campaign for World Population Day

SDG

SECTOR

SERVICES

  • Editorial & Storytelling
  • Film, Video & Motion
  • Social Media & Community Engagement
  • Visual Identity & Creative Design

TARGET AUDIENCE

  • Government Stakeholders
  • Donors
  • Civil Society Organisations
  • Non-Profits

PLATFORM

  • Social Media
Cutout of a mother holding a child—an image used in Newsworthy.Studio's social media campaign for Ipas Development Foundation on the occasion of World Population Day.

For Ipas Development Foundation (IDF), we conceptualised and executed a three-week campaign, #BeyondNumbers for World Population Day 2023. The aim of this social media campaign was to highlight how family planning is more than just a tool for population control.

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The Aim

Leverage World Population Day to showcase IDF’s body of work in the SRHR space

The Outcome

A stakeholder-facing social media campaign on how the World Population Day discourse extends #BeyondNumbers

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An image from Ipas Development Foundation's Beyond Numbers campaign done by Newsworthy.Studio on the occasion of World Population Day
An image from Ipas Development Foundation's Beyond Numbers campaign done by Newsworthy.Studio on the occasion of World Population Day
An image from Ipas Development Foundation's Beyond Numbers campaign done by Newsworthy.Studio on the occasion of World Population Day
An image from Ipas Development Foundation's Beyond Numbers campaign done by Newsworthy.Studio on the occasion of World Population Day
An image from Ipas Development Foundation's Beyond Numbers campaign done by Newsworthy.Studio on the occasion of World Population Day

Marking World Population Day 2023

Through stakeholder quotes, graphics, photos and videos, we highlighted the full arc of IDF’s work in the sexual and reproductive health & rights space across the health ecosystem—to showcase how the organisation consistently situates the population narrative within a gender, rights and access framework.

Explore our Work

Image from the cover page of Population Foundation of India's 2023-24 report showing a group of students in a classroom, raising hands.

Population Foundation of India

Promoting informed discourse on changing population dynamics

Editorial & Storytelling. ESG & Annual Reports, Publications. Visual Identity & Creative Design.

A digital collage to depict south-south cooperation on the world stage. Over a world map, cutouts of a solar panel, a bottle of medicines, and an agricultural tractor are overlaid, along with flags of Indonesia, Brazil, South Africa and the G20 Logo for India's Presidency

Global Health Strategies

Envisioning an empowered Global South

ESG & Annual Reports, Publications.

A group photo of women, and young and adolescent girls, with overlaid icons depicting collaboration, report, thought leadership

Population Foundation of India

Centring adolescents & youth in family planning discourse

Editorial & Storytelling. ESG & Annual Reports, Publications. Visual Identity & Creative Design.