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The World Bank

Documentary Films on Punjab’s Water Conservation Scheme

SDG

SERVICES

  • Interviews
  • Storytelling
  • Documentaries

TARGET AUDIENCE

  • State Governments
  • Development Professionals

PLATFORM

  • Internal Communications
  • International Conferences
A piggy bank party submerged in water—thumbnail for project showcase of Newsworthy.Studio's documentary films for World Bank on Punjab's water conservation scheme.

In the agrarian state of Punjab, where rampant tube well irrigation is causing the water table to fall drastically, the World Bank has helped the state government pilot an innovative water conservation scheme – Paani Bachao, Paisa Kamao (Save Water, Earn Money). The World Bank group hired Newsworthy.Studio to showcase the scheme through two impact assessment documentary films with on-ground narratives and interviews of farmers and government officials involved.

The Challenge

Present how an innovative government scheme is helping solve challenges posed by tubewell irrigation in Punjab

The Outcome

Long-form observational field documentary films in English and Punjabi showcasing the impact of the water conservation scheme on farmers’ lives

Qualitative Impact Assessment of Paani Bachao, Paisa Kamao

The documentary films highlighted the positive impacts of the scheme on energy utilisation, water savings, increased savings of farmers, inter-agency coordination and successful Social and Behaviour Change Communication.

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