In the agrarian state of Punjab, where rampant tube well irrigation is causing the water table to fall drastically, the World Bank has helped the state government pilot an innovative water conservation scheme – Paani Bachao, Paisa Kamao (Save Water, Earn Money). The World Bank group hired Newsworthy.Studio to showcase the scheme through two impact assessment documentary films with on-ground narratives and interviews of farmers and government officials involved.
Present how an innovative government scheme is helping solve challenges posed by tubewell irrigation in Punjab
Long-form observational field documentary films in English and Punjabi showcasing the impact of the water conservation scheme on farmers’ lives
The documentary films highlighted the positive impacts of the scheme on energy utilisation, water savings, increased savings of farmers, inter-agency coordination and successful Social and Behaviour Change Communication.
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