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DataLEADS

Social Media Campaign on Electoral & Media Literacy for India’s Youth

SDG

SECTOR

SERVICES

  • Content IPs
  • Graphics
  • Videos

TARGET AUDIENCE

  • Public

PLATFORM

  • Social Media
A graphic to promote electoral media literacy. It features the title “Democracy, in 2 Minutes,” with the “2” as a victory sign. It has three grayscale figures—Aditya Varier, Pallavi Prasad, and Aditi Murti—alongside a bowl of noodles as a symbol for quick content. It also has an inked finger, smartphone, and voting machine, all on a purple background. It blends pop culture with civic engagement.

Newsworthy.Studio was selected to be a part of FactShala Innovation Lab, a six-month programme to incubate media literacy interventions, run by DataLEADS with support from Google News Initiative. We used design thinking to take on a concerning lack of democratic, voter, and media literacy skills among young people on the eve of India’s 2024 general elections. During our time at the Lab, we developed ‘Democracy in 2 Minutes’, an informational content IP to foster civic engagement and critical thinking among the youth.

 

 

The Challenge

Low civic engagement and awareness about workings of democracy among India’s young voters

The Outcome

#DemocracyInTwoMinutes, a multimedia campaign on media, electoral and democratic literacy for first-time voters

A collage of thumbnails from the 'Democracy in 2 Minutes' videos promoting electoral media literacy among youth.

Empowering India’s Voters: Building Media Literacy

In the lead up to the Lok Sabha polls, we created a series of 12 short and fun youth-led videos on topics ranging from fake news, exit polls, defection, and NOTA to how polls function at the state and national levels and why each vote matters. These videos garnered over 70,000+ views in three months after they went live. We augmented our campaign through an Instagram collaboration with Nyaaya, an open access, digital resource on Indian laws & rights of citizens.

Explore our Work

A women in a pink saree and a flowers in her black hair. She is looking at road in the background with her back facing the camera, used as a representative image for a series on gender-based violence

PARI

Shifting the narrative around sexual and gender-based violence

Reportage.

Six key scenes snippets from the documentary surround a map of Bihar on a purple textured background, with the title 'A Midwife’s Confession' and BBC logo in the bottom right.

BBC World Service

Reckoning with the Reality of Female Infanticide in India

Impact Films & Documentaries.

Image from the cover page of Population Foundation of India's 2023-24 report showing a group of students in a classroom, raising hands.

Population Foundation of India

Promoting informed discourse on changing population dynamics

Annual, ESG & Research Reports.