Marico Innovation Foundation

Report Writing and Design on the Potential of a Circular Plastics Economy



  • Data Visualisations
  • Design Strategy
  • Graphics & Illustrations
  • Publication Design
  • Research Report


  • Governments
  • Startups & Funders
  • Corporates
  • Domain Experts
  • Public


  • Website
  • Internal Communications
An illustration of three arrows over trash, symbolising recycling and a circular economy, which was a part of Newsworthy.Studio's Report Writing and Design project for Marico Innovation Foundation.

When it comes to plastics, there is a sense of resigned helplessness—yes, it’s causing massive ecological damage, but if not plastics, then what? Marico Innovation Foundation (MIF), set up with the goal to fuel innovation, worked with its knowledge partners Praxis Global and the Indian Institute of Science, Bangalore, to underline not just sustainable replacements to plastics, but also how we can use plastics more sustainably. MIF turned to Newsworthy.Studio, recognised for its expertise in report writing and design, to create a comprehensive and accessible document.

The Challenge

To position MIF as a thought leader in sustainability, while highlighting the possibilities presented by a circular plastics economy

The Outcome

A 100+ page print and digital illustrated knowledge ecosystem on plastics, with pull-out chapters for individual distribution and consumption

Writing & Designing a Marquee Report

Working with journalists, researchers, data specialists, editors, illustrators and designers, we wrote and designed a 100+ page report, ‘Innovation in Plastics: The Potential and Possibilities‘, over the course of four months, highlighting not just the nuances of the plastics problem, but tangible and measurable action points for the future. We designed the report in such a way that each chapter can be consumed and disseminated individually, including a standout section showcasing Indian startups who are leading the way. The report, launched at an event in New Delhi, India in December 2022, is available on Marico Innovation Foundation’s website, and was distributed in print to all major target audiences. 

Explore our Work

A drone shot from one of Newsworthy.Studio's documentary films for World Bank on India's rural roads scheme.

The World Bank

Putting a human face on policy & data

Interviews & Panels. Storytelling & Reportage. Videos & Documentaries.

Closeup of an old woman smoking—taken from the Gender Curriculum & Media Fellowship designed by Newsworthy.Studio for Global Health Strategies.

Global Health Strategies

Reimagining how we talk about gender

Curricula & Pedagogy Design. Fellowship Design.

A graphic with a red background, and with elements of a QR code, silhouettes of workers, a city skyline, outline of trees and a mic in the centre. Part of Newsworthy.Studio trainings design for Oxfam India on business responsibility.

Oxfam India

A digital module on business responsibility

Training Design & Implementation. Videos & Documentaries. Websites & Microsites.