In 2021, Newsworthy.Studio led communication for the Kalinga Fellowship. We produced a niche and focused storytelling campaign on the challenges of trafficking and exploitation as a form of gender discrimination and violence against women, and how the Kalinga Fellowship program aims to solve it.
Spark virtual conversations around human trafficking in a pandemic year
Multi-format storytelling campaign on the mission of Kalinga Fellowship
To sensitise audiences to the issue of trafficking, “Myth v/s Fact” tried to clarify commonly held misconceptions about the nature of this crime, “What do you see”, highlighted the use of exploited labour in everyday products including garments, jewellery, make-up. “Everybody can be a first responder” looked at how each of us has and can play a part in this fight. Data-centric creatives informed the audience of the scale of the problem and allied work ensured that it didn’t remain a mere statistic. We paid great attention to the imagery and vocabulary used throughout the storytelling campaign.
Reckoning with the Reality of Female Infanticide in India
Promoting informed discourse on changing population dynamics
