×
Kalinga Fellowship

Addressing Trafficking Through a Storytelling Campaign for Kalinga Fellowship

SDG

SECTOR

SERVICES

  • Content Strategy
  • Data Visualisations
  • Design Strategy
  • Graphics & Illustrations
  • Interviews
  • Social Media Content
  • Storytelling
  • Videos

TARGET AUDIENCE

  • Conference Participants
  • Public

PLATFORM

  • Social Media
  • Internal Communications
Illustration of hands bound by a rope—from Newsworthy.Studio's storytelling campaign for Kalinga Fellowship.

In 2021, Newsworthy.Studio led communication for the Kalinga Fellowship. We produced a niche and focused storytelling campaign on the challenges of trafficking and exploitation as a form of gender discrimination and violence against women, and how the Kalinga Fellowship program aims to solve it.

The Challenge

Spark virtual conversations around human trafficking in a pandemic year

The Outcome

Multi-format storytelling campaign on the mission of Kalinga Fellowship

Storytelling for Kalinga: Standout Features

To sensitise audiences to the issue of trafficking, “Myth v/s Fact” tried to clarify commonly held misconceptions about the nature of this crime, “What do you see”, highlighted the use of exploited labour in everyday products including garments, jewellery, make-up.  “Everybody can be a first responder” looked at how each of us has and can play a part in this fight. Data-centric creatives informed the audience of the scale of the problem and allied work ensured that it didn’t remain a mere statistic. We paid great attention to the imagery and vocabulary used throughout the storytelling campaign.

Explore our Work

A drone shot from one of Newsworthy.Studio's documentary films for World Bank on India's rural roads scheme.

The World Bank

Putting a human face on policy & data

Interviews & Panels. Storytelling & Reportage. Videos & Documentaries.

Closeup of an old woman smoking—taken from the Gender Curriculum & Media Fellowship designed by Newsworthy.Studio for Global Health Strategies.

Global Health Strategies

Reimagining how we talk about gender

Curricula & Pedagogy Design. Fellowship Design.

A graphic with a red background, and with elements of a QR code, silhouettes of workers, a city skyline, outline of trees and a mic in the centre. Part of Newsworthy.Studio trainings design for Oxfam India on business responsibility.

Oxfam India

A digital module on business responsibility

Training Design & Implementation. Videos & Documentaries. Websites & Microsites.