In 2021, Newsworthy.Studio led communication for the Kalinga Fellowship. We produced a niche and focused storytelling campaign on the challenges of trafficking and exploitation as a form of gender discrimination and violence against women, and how the Kalinga Fellowship program aims to solve it.
Spark virtual conversations around human trafficking in a pandemic year
Multi-format storytelling campaign on the mission of Kalinga Fellowship
To sensitise audiences to the issue of trafficking, “Myth v/s Fact” tried to clarify commonly held misconceptions about the nature of this crime, “What do you see”, highlighted the use of exploited labour in everyday products including garments, jewellery, make-up. “Everybody can be a first responder” looked at how each of us has and can play a part in this fight. Data-centric creatives informed the audience of the scale of the problem and allied work ensured that it didn’t remain a mere statistic. We paid great attention to the imagery and vocabulary used throughout the storytelling campaign.
Putting a human face on policy & data
Reimagining how we talk about gender
A digital module on business responsibility