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Jagran New Media

Hindi Video Series Demystifying Covid-19

SDG

SERVICES

  • Content Strategy
  • Videos

TARGET AUDIENCE

  • Public

PLATFORM

  • Social Media
  • Website
A digital collage with elements denoting the Covid-19 pandemic such as a vaccine syringe, the coronavirus, a vaccine etc, along with photographs of Pallavi Prasad and Meghna Mamgain, hosts of Newsworthy.Studio and Only My Health's Hindi series on Covid-19 FAQs.

At the peak of the Covid-19 pandemic, the internet was replete with myths and false news. Looking for the truth could be like looking for a needle in a haystack. To declutter this information ecosystem, Jagran New Media’s health resource, Only My Health, collaborated with Newsworthy, to provide trustworthy & reliable information on Covid-19.

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The Challenge

Providing a reliable, consistent source of jargon-free news and health information at the peak of the Covid-19 pandemic

The Outcome

A video series in Hindi answering FAQs on Covid-19 in simple, clear and fact-checked words

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Decluttering News, Demystifying Covid-19

We conceptualised and created a series of Hindi videos answering the frequently asked questions, doubts about Covid-19, its symptoms, the correct usage of masks; the efficacy, side effects and benefits of taking vaccines; and the salient impacts of the pandemic, such as leaving thousands of children without parents or guardians. With the help of experts, we demystified crucial public health messaging in easy-to-understand and share formats, and in Hindi to reach a wider audience. At the heart of this Hindi video series was our aim to reduce the anxiety news and information was adding to people at a time when an unprecedented disease was changing everything they knew about the world. 

Explore our Work

Image from the cover page of Population Foundation of India's 2023-24 report showing a group of students in a classroom, raising hands.

Population Foundation of India

Promoting informed discourse on changing population dynamics

Annual, ESG & Research Reports.

A digital collage to depict south-south cooperation on the world stage. Over a world map, cutouts of a solar panel, a bottle of medicines, and an agricultural tractor are overlaid, along with flags of Indonesia, Brazil, South Africa and the G20 Logo for India's Presidency

Global Health Strategies

Envisioning an empowered Global South

Annual, ESG & Research Reports. Webinars & Panels.

A group photo of women, and young and adolescent girls, with overlaid icons depicting collaboration, report, thought leadership

Population Foundation of India

Centring adolescents & youth in family planning discourse

Annual, ESG & Research Reports.